McDonald's

McDonald's Q2 2026: Global comps turn positive at +1.3% as ticket growth masks persistent traffic declines in the U.S.

McDonald's delivered Q2 2026 global comparable sales of +1.3% and total revenues of $7.1 billion, up 4% year-over-year, but the quality of the comp is check-driven — U.S. comparable guest counts remain negative, a structural traffic problem that the new McDonald's > NEXT strategy must solve. The IOM segment leads with +1.5% comps anchored by Germany, Australia and the U.K., while China continues to drag the IDL segment. The June 2026 launch of McDonald's > NEXT — a four-pillar strategy replacing Accelerating the Arches — is the most significant strategic signal in this filing, positioning AI-enabled restaurant operations and consumer personalization as the next growth levers.

McDonald's Corporation is the world's leading global foodservice retailer, operating and franchising McDonald's restaurants worldwide. The vast majority of its restaurants are franchised, generating revenues through rents, royalties, and fees. Its business model is built around the McDonald's System and real estate ownership underlying franchise arrangements.

Primary products

• Franchised restaurants
• Company-operated restaurants